電子煙江湖野戰:王思聰或加入 羅永浩曾不被歡迎

 2019-09-24 09:21 

官方彩票appDIANZIYANJIANGHUYEZHAN | SHENKE

DANGPUTONGRENYEYOUJIHUISHEZUZHEGESHIJIESHANGLIRUNZUIFENGHOUDEHEFASHENGYISHI,TAMENHUIZENMEZUO?

portant;">文|楊林 劉士武

(GANXIESHIXISHENGZHAOXINYI、HUXIANHEDUIBENWENDEGONGXIAN)

官方彩票appYINIANSHIJIAN,QUANNEIYIJINGMEIRENBUZHIDAOWANGYINGLE。

ZHENGEJIJINYIWEITOUZIRENDUOCIZAINEIBUCHUIXIONGDUNZU,GUOQUYINIANZUICUOWUDE,JIUSHIMEIYOUTOUZIWANGYINGDEXIANGMU“RELXYUEKE”。YIWEIMINGRENBAIBANZHOUZHELIANXISHANGLEWANGYING,XIANGTOUZI,ZUIHOULIANJIANYIMIANDOUMEINENGJIANSHANG,TAFENERZIJIZUOLEYIGEJINGZHENGPINPAI,ZAINEIBUFANFUSHUO,“HENFENNU”,YAO“GANSI”WANGYINGDEGONGSI。

官方彩票appDUOWEIYENEIRENSHIDUI36KESHUO,YOUWANGYINGGONGSIDETOUZIREN,CHENGJINNIANCHUGEIYUEKEDE24YIMEIYUANGUZHIZHONG,YOU20YIMEIYUANDOUSHIGEIWANGYINGJIQITUANDUIDE(36KEXIANGWANGYINGQIUZHENGCISHI,TAWEICHENGRENHUOFOUREN)——ZHEXIANRANDAIZHUBUWUTAOHAODEYIWEI。

ERYINIANQIAN,WANGYINGZHISHIDIDIPANGDATIXIZHONGDEBIANYUANRENWU。SUIRANCENGZUODAOYOUBUZHONGQUFUZEREN,DIDISHOUGOUYOUBUHOU,YOUBEIGUANYIYOUBUZHONGGUOZONGJINGLItitle,DANZUOWEIBAIJUNZHIJIANG,TAZAIDIDIDELIANGNIANLISHIZERIYIBEIBIANYUANHUA:YOUBUAppZHONGBEIGUANBI,TAQIANTOUZUODEYOUXIANGYEWUBANLUBEIDIDIJIESHOU,ZUIHOUBEIFAPAIQUYANJIUCHENGGONGXIWANGMIAOMANGDEFENSHIZULINYEWU。

ERTAZAIYOUBUDEQIANTONGSHIMENDOUZAILANGJIANFANGUN:SHANGHAIFUZERENWANGXIAOFENGCENGSHIMOBAICEO,BEIQUXIQUFUZERENZHANGYANQIYIDUSHIofoCHUANGSHITUANDUIZHIWAIDEERHAORENWU,NANQUFUZERENLUOGANGHOUCHURENKONGKEZHONGGUOCHUANGXINSHIYANSHICEO……

官方彩票appZHEWEIMEIMAO、DANYANCHOUDEXIONGSHIYITIANYIBAODEGELUNBIYADAXUEMBABIYESHENG,ZUIZHONGBEIZIJIDE“EXI”ZHENGJIULE。

官方彩票appportant;">一年時間,悅刻電子煙估值24億美元,跟知乎干了8年的E輪融資估值一樣,也與美團收購摩拜的27億美元相當。

DANGRAN,DIANZIYANDEGUSHIZAIZUIKAISHISHIQIAOWUSHENGXIDE:2018NIANYANZHANSHANG,ZUIZHAOYAODEYIRANSHIDAYANWUDIANZIYAN,YIZHONGGENYECHANG、YAWENHUAJINMIBANGDINGDEZHENGQIXIYANSHEBEI,ZUO“XIAOYAN”DEYUEKEZHANTAIHENBUZHULIU;ZHEYESHIYOUYIWEIZHIDEJIEGUO,YUEKEQUNIAN6YUENADAOTIANSHITOUZISHI,ZIFANGDEJIANYISHIMAITOUGANHUO,BIEGENMEITIDUOSHUO。

ZHONGYU,DIANZIYANDEJIHUIHUANSHIBEIPUGUANGLE。QUNIAN12YUE,HUAERJIERIBAOBAODAOLEWANBAOLUZHIZAOSHANGRUGUDIANZIYANGONGSIJUUL,JuulGUZHIDA380YIMEIYUAN。SUIHOUJuul YINYITIAO“RENJUNNIANZHONGJIANG 130 WANMEIYUAN”DEXINWENDENGSHANGRESOU——KENENGDANXINJIHUIBEIQITARENFAXIAN,WANGYINGDANGSHIHUANXUNWENGUO36KEZUOZHE,JuulZHETIAORESOUSHIFOUSHIYOURENZAIBEIHOUTUIBOZHULAN?

ZHEQIANHOU,TOUZIQUAN、CHUANGYEQUANYIJINGYOUBUSHAORENZAIWEN:TINGSHUOYUEKEGUZHIYIJINGCHAOGUO10YIMEIJINLE?MEIGEYUEXIAOSHOUESHANGYIRENMINBILE?

官方彩票appDUONIANLAI,ZHONGGUOZUISHIMAODECHUANGYEZHEMEN,DOUZAIHULIANWANGKEJIDEFANCHOUDAZHUAN,DANRUGUOTIAOTUOLAIKAN,HULIANWANGKEJIZAIZHONGGUOGDPLIDEZHANBIQISHISHIHENXIAODE。

互聯網科技圈里可能很少有人意識到,portant;">中國最賺錢的企業不是騰訊阿里,甚至不是四大銀行,而是中國煙草:官方彩票appportant;">2018年它的稅利總額(稅前利潤)達到了驚人的11556億元,相當于18 個阿里巴巴。

官方彩票app(TUZHU:2018NIANGEGONGSILIRUNDUIBI,TUPIANLAIYUAN:36KE)

官方彩票appSHANGYINJIUYIWEIZHULIRUN,ERYANCAOSHIQUANSHIJIEQUZHIKESHUDEHEFASHANGYINPIN。BUGUO,GEGUODEYANCAOSHIYEHUOZHEGUISHUGUOYOU,BIRUZHONGGUOSHIXINGYANCAOZHUANMAIZHIDU,ZHONGGUOYANCAOYESHIGUOQI;HUOYIYOURUFEILIPUMOLISIYANCAOGONGSI(WANBAOLUZHIZAOSHANG)ZHEYANGDECHAODAXINGQIYE,PUTONGRENNANYICHASHOU。

DANDIANZIYANQUESHIYIGESHANGWUBIAOZHUNDINGYIHEQUANWEIDEXINMENLEI。TAHANNIGUDINGJIAOSHAO,CHUSHISHICENGBEIXUANCHUANSHIJIEYANYONGPIN,DANZUOWEIXIANGYANTIDAIPIN,YESHIYIGEHE“YIN”YOUGUANDESHENGYI。

一電子煙高管去年跟煙民調研,還覺得電子煙接受度不高、產品沒技術含量,直到他意識到自己完全看錯了重點:官方彩票appportant;">電子煙賺錢不靠硬件,而是靠賣“煙彈”。一顆煙彈成本價10元,零售價格39,中間有近30元的利潤,而一個普通煙民三四天就需要換一顆新的煙彈。他因此決定加盟電子煙公司。

官方彩票appDAJIAHENKUAIJIUHUIGUOWEIERLAI。

官方彩票appportant;">老羅、同道大叔和王思聰

官方彩票appJINNIANCHUNJIEQIANHOU,WANGYINGHEYUEKEJIGELIANHECHUANGSHIRENBENLAIZHUNBEIQULASIWEIJIASICANJIAYANZHAN,DANSHILIANGGEJIEZHONGERZHIDEXIAOXI,RANGTAMENJUEDINGBUQULE。

YISHILUOYONGHAOZAIJINNIAN1YUEDELIAOTIANBAODEFABUHUISHANGXUANBU,QIANCHUIZIKEJI0001HAOYUANGONG、CHANPINFUZONGCAIZHUXIAOMUCHUANGBANDIANZIYANPINPAIFLOWFULU ,ERQIEDIYIDAICHANPINJIJIANGJINRUSHICHANG。YUEKEDERENHUANTINGSHUO,LAOLUOZIJIYEHUIWEIFlowZHANTAI,HUANQINZIQUSHENZHENKAOCHACHANPINDAIGONGCHANG。

JINSUIQIHOU,MAIDIAOLE“TONGDAODASHU”、TAOXIANLEYIBIDECAIYUEDONGJIUZAIPENGYOUQUANLIFACHUHAIBAO,XUANBUCHENGLIDIANZIYANPINPAIYOOZ。

DAOLE4YUE,LAOLUOBENRENZHIJIEJINCHANG,JIARUQIANCHUIZIKEJIZONGCAIPENGJINZHOUCHUANGLIDEDIANZIYANPINPAIXIAOYEDANRENLIANHECHUANGSHIREN。ZAIXIAOYEZUIJINDERONGZIBPSHANG,YIJIUYINZHULAOLUOXIAORONGKEJUDEZHAOPIAN,CHENGTAYONGYOU“DINGJIDEGONGYESHEJI、SHICHANGYINGXIAOJIPINPAISUZAONENGLI”。

portant;">行業內一度流傳一個冊子《三天了解電子煙》,里面涵蓋了如何快速搭建一支團隊,如何找工廠生產產品、怎么賣出去,以及見投資人時要用什么話術。

FENGYUNTUBIAN。YISHIJIAN,RENMENFENGYONGCHONGRUZHANJU。

DIANZIYANZHANIECIEDEFUZERENLIWANGFENGFAXIAN,JINNIAN3YUE,TURANHENDUOMINGZIDOUMEIYOUTINGSHUOGUODEDIANZIYANPINPAIGEITADADIANHUA,XIANGYUDING4YUEFENDEZHANWEI。HUANYOURENLIANGONGSIMINGZIHECHANPINDOUMEIYOUZHUNBEIHAO。

官方彩票appZHEXIERENMINGXIANSHIWAIXING。ZUOWEIZHONGGUOZUIDADEDIANZIYANZHAN,IECIECIQIANDEZHUYAOHEZUODUIXIANGDOUSHIDAYANWUGONGSI,ERQIE,MEINIANCHUNJIEYIGUO,JIUYIJING“YIWEINANQIU”。

YIGESHOUMANLEDECHUANGSHIRENBAYILIANGZAOCANCHEGAICHENGLEZHANLANCHE,JIZAICHANGGUANLI。“HOULAIZHESHIBEITATOUZIRENZHIDAOLE,ZAIWEIXINSHANGBATAYIDUNMA”,SHANGSHUDIANZIYANZHANZHAOSHANGRENTOULU。

ZHEXIEHURANYONGRUDEXINPINPAIRANGCIQIANDEDAYANWU“LAOPAOER”MENBEIGANYIWAI。YOURENBAZHANWEISHEJICHENGLEDIANZIJIANYUFENGGE,YOURENZAIXIANCHANGANZHUANGLEYIZHIJUDADEJIXIESHOU,GEIRENYIZHONGDAIYOUYAPOXINGDEKEJIGAN,YOURENZAIDUANSHIPINPINGTAISHANGZHIBO,AIJIQIREN(14.920,-0.02,-0.13%)、VRZHINENGYANJING、KECHUANDAISHEBEI……

ERQUNIAN,JUYIWEIDAYANWUPINPAIFUZERENDUI36KESHUO,ZHANTINGJIQIANPINGFANGMIDACHANGGUANLI,YANWULIAORAO,JISHIGECHUANZHUSANDIANSHIDEMOTEZAIRENQUNZHONGZOULAIZOUQU,XIONGBUHETUNBUSHANGYINMANLEXUANCHUANWENAN,ZHICHISHOUJISAOMA;WENZHUHUABEI、TONGBEIDEWAIGUOYANYUANZAIBIAOYANHUASHITUYANQUAN,PANGBIANHUANYOUCHUANZHU“QINGLIANG”DENVMOTEZAITIAOGANGGUANWU……SUOYIDANGJIGESHENZHENSHIZHENGFENGUANLINGDAOMEIYOUTIQIANTONGZHIZHUBANFANG,JIUQUXIANCHANG“CANGUAN”HOU,“TAMENJINGDAILE,RANHOUSHIQINGYENAODALE”。

而今年,6成參展品牌都是悅刻這樣的互聯網公司,給李旺峰的印象是官方彩票appportant;">,“就像一個人第一次走進一家蘋果旗艦店”。和爭奪展位相比,比拼營銷是新品牌們更擅長的事情。

“BUNENGZAIXIANGZHIQIANNEIMEFOXILE”,SHANGSHUDAYANWUPINPAIFUZERENDUI36KECHENG,“RENJIAYIJINGYEXINBOBODISHAJINLAILE,ERNIHUANZAIBIANZHUHUAYANGDIGAOYULEHUODONG”。DIANZIYANZHANJIESHUHOU,TASHIMIANLEJITIAN,MAIHUILESHIMIANSHANGNENGMAIDAODEJIHUSUOYOUXIAOYANCHANPIN,DAIZHUTAMENHEGAOGUANTUANDUIZHAOKAILELIANGTIANBIMENHUIYI——JIGERENZAIHUIYISHILIBANEIXIECHANPINYIYICHAIJIE、YANJIU,ZUIZHONGJUEDINGSHARUXIAOYANSHICHANG。

portant;">當時已經有上百個電子煙品牌出現。

YIXIERANGREN“KANBUDONG”DEWANJIAYEZAIXIANGXURUJU。SHENCHUSHENZHENDEXIAOYANPINPAICHELIZIDECHUANGSHIRENLIUDAHUIFAXIAN,YOUSHENZHENDICHANSHANGZUIJINZAIDIANZIYANLINGYUDONGZUOPINPIN,SHENZHIYAOZHUNBEIXIADINGDANLE。

官方彩票appZUOQUKUAILIANDERENYEJINLAILE。YIGEPINPAIGAOGUANJUEDE“ZHENJINGBUYI”,YIGEYUANBENZUOQUKUAILIANDETUANDUIGENTOUZIRENSHUOYAOFADIANZIYANBI,“TAMENDASUANZUOYIKUANXIAOYAN,SHANGMIANDAZAIYIGEXITONG,LIANJIEDAOSHOUJIapp,YONGHUCHOUDAOYIDINGDECISHU,JIUKEYIHUODELINGDIANJIGEBI”。

ZUIXINDEXIAOXISHI,SICONGLAILE。JINNIANNIANCHU,WANGSICONGDEPUSIZIBENCENGGEIZONGBUWEIYUBEIJINGDEVITAVPWEITADIANZIYANTOULE1000WANYUAN,ZHEBIQIANXIANZAIKANLAIGENGXIANGSHIWANGXIAOCHANGGEIZIJIJIAODE“XUEFEI”。

官方彩票appYOUZHIQINGRENSHICHENG,WANGSICONGZHENGZAIKAOLVJIARUDIANZIYANDAZHAN,“KENENGYIJINGDAITUANDUIZOUFANGGUOGONGYINGLIANHEQUDAOSHANG”。

官方彩票appportant;">做貨

官方彩票appJINJIGEYUELAOLUOJIHUZAISHENZHEN“DINGJU”:MEITIANPAOZAISHENZHENDIANZIYANDAIGONGCHANGLI,TIAOYANYOU、YANJIUYINGJIAN。YIMINGDIANZIYANDAIGONGCHANGRENSHIDUI36KECHENG,LAOLUOTONGSHIXINKAILESIGEMO,YAOBUDUANKUODACHANNENG。

官方彩票appportant;">一時間,生產了全球95%電子煙的深圳,尤其是沙井和西鄉街道,成了業界圣地。

官方彩票appZHEGONGJIBAIYUPINGFANGGONGLIDEDIJIE,LEISIYUCHENGXIANGJIEHEBU,XIANGLAIPIANPIHUANGLIANG,HENDUOGONGCHANGCIQIANSHIZHIZAOLEDDENG、DIANDONGYASHUA、MEIRONGYIHEPINGHENGCHEDE,CIKEFENFENGAIZUODIANZIYAN。

官方彩票appSHENGDIZHONGDESHENGDI,DANGSHUMAIKEWEIER,ZHEXIEDAIGONGCHANGZHONGZUIZHUMINGDEYIJIA。MEITIANCHENGDUIDEYANYOUBEIZHUANGRUFUGAIZHUMIANBEIDEPAOMOXIANGLI,YUANYUANBUDUANYUNJINCHEJIANLI,JIBAIGEGONGRENZUOZAISHENGCHANXIANPANG,WUHUAXIN、YANGAN、DIANCHI……YIGEGELINGJIANZUZHUANGQILAI,JISHIFENZHONGHOUYIGENDIANZIYANJIUSHENGCHANWANCHENGLE。

官方彩票appQIZONGBUBANGONGDIWEIYUXIXIANGJIEDAODEYIGEXIAOSHANPOSHANG,LOUXIAJIUSHILAJICHANG。QUNIANCHUYUEKEZHAODAOMAIKEWEIERSHI,TAXINRANJIEXIALEZHEGEXINTUANDUIDEDINGDAN。DANJINNIAN,“JIHUMEITIAN”DOUYOUPINPAIGUOLAIXUNQIUHEZUO,QUEDUOSHUDOUHUISHAYUERGUI。

QIZHONGJIUBAOKUOLUOYONGHAO。

LUOYONGHAOJINNIANNIANCHUHUANWEIJIARUXIAOYESHI,CENGBANGZHUXIAOMUDEFlowQUHEMAIKEWEIERTANGUOHEZUO,ZAIYIGEKEYIRONGNASHIJIGERENDEHUIYISHILI,LAOLUOHEDUIFANGTANLELIANGGEDUOXIAOSHI,DANZUIZHONGXINGXINGERGUI。

對此,麥克韋爾給36氪的解釋是,當時他們的產能已經供不應求。不過一個熟悉麥克韋而的業內人士告訴36氪,portant;">麥克韋爾拒絕老羅,一方面因為老羅太有名,擔心會“槍打出頭鳥”,老羅曾公開稱抽煙有害健康,雖然目的是為了讓人們抽電子煙,但這樣的言論怕傳統煙草行業并不喜歡。

HUANYOUHENZHONGYAODEYIDIANSHI,LAOLUO“QIANGDADEQICHANG”TAMENBUXIHUAN。

官方彩票appCONGXIAOJIUHUNJIZAISHAJINGYIDAIDESUNYIJINNIANYIJINGKANGUANZHEZHONGCHANGJING:YIJIAGAOJICANTINGLI,YIZHUORENZHENGZAIPINJIU,ZHUOMIANSHANGBAIZHUZHISHAOYIPINGGAOCHUNDUBAIJIU,“SUIBIANTINGYIXIATAMENDEDUIHUA,JIUZHIDAOSHIGONGCHANGDERENHEPINPAIFANGDEREN,HOUZHEYIJINGZUIXUNXUNLE,DANHUANZAINULIWANGZUILIGUAN”。

官方彩票appYINWEIHENDUODAGONGCHANGZHIQIANJINGLIZAIHAIWAIDAYANWUSHANG,GUONEIXIAOSHOURENYUANYOUXIAN,SHENZHIYICHANGZIZHIYOUYIGEDUIJIEGUONEIPINPAIDEXIAOSHOU,SUOYIZHENGQUDAOTADEZHICHIJIUZHIGUANZHONGYAO。

官方彩票appMOUXIAOYANPINPAIDECHANPINFUZERENCHENG,TADIYICIZHAODAODAIGONGCHANGSHI,QINGDUIFANGDEXIAOSHOUFUZERENCHIFAN,DUIFANGJIAOLEYIPINGBAIJIU,“NIBATADOUHELE,WOJIUHENIQIAN”。ZUIZHONGTAHEXIANEIPINGJIU,RANHOUNADAOLEYIGE20WANTAODIANZIYANDESHENGCHANDINGDAN。“ZHINENGPINLE,NIBUHEDIAOZHEPINGJIU,JINGZHENGDUISHOUZONGYOURENHE”。

大廠資源有限。此前做大煙霧生意的王冰稱,他所熟悉的幾個代工廠的負責人,今年做得最多的一件事,就是把不想再合作的品牌方對接人拉入通訊錄黑名單。他還聽說,portant;">已經有大廠開始實行這個方案:portant;">“踢掉”一個品牌方,才能接納一個新的品牌進來。

BUZHIYIJIAPINPAIFANGGAOSU36KE,CHANPINFUZERENMEIGEYUESHENZHIMEIZHOUDELIXINGGONGZUOZHONG,JIUBAOKUOLEYAOPEIGONGCHANGDERENHEJIU、CHANGKTV、DAGAOERFUQIU,SHENZHISHIPAOYEDIAN。YIJIAGONGCHANGDESHICHANGFUZERENAIHEMAOTAI,SUOYIPINPAIFANGDECHANPINTUANDUIJINSHIGERENCENGYOUJITIANSHENMEDOUBUZUO,QUANBUDOUZAITONGGUOGEZHONGGUANXIGAOJIASHOUGOUMAOTAIJIU。

官方彩票appGUOWANGHULIANWANGDAGONGSIDELVLIHEBEIJING,WUFACHENGWEIZHELIDETONGXINGZHENG,XIANGYAO“GAODING”GONGCHANG,BINGHEJINGZHENGDUISHOUZHENGDUOYOUXIANDECHANNENG,JIUZHINENGJIESHOUYOUXIGUIZE。

YIGEJINNIANZHONGCAICHENGLIDEPINPAISHANGCHENG,TAMENHUALEJINYIGEYUESHIJIANCAIXUEHUIRUHEHEGONGCHANGDAJIAODAO,“FOUZEDUIFANGJIUYIJUHUA,‘NIMENDEPINPAIWODOUMEITINGSHUO,YECHABUDAO’”。

官方彩票appSUIZHUDIANZIYANRIYIXINGSHENG,BUTONGYUQITAPINLEIDEDAIGONGCHANG,DIANZIYANDAIGONGCHANGDOUSHISHOUDAOQUANKUANCAIKAIGONG,HUOZHEXIANSHOUYIBUFENKAIGONGDINGJIN,DANYEYAOPINPAIFANGFUZUYUKUANCAINENGTIHUO。

官方彩票appGONGCHANGMENHUANYOULEJINYIBUDESUQIU,LIRUYAOQIUPINPAIFANGZAIYANJUSHANGYINSHUAZIJIDEJISHUZHUANLIMINGZI。“JIUXIANGSHIYIGELAOSHI,KAISHIBUZHIZUOYELE,KANNIYUANBUYUANYIWANCHENG”,SUNYICHENG,PEIHEDUGAODEPINPAIKEYIDEDAOCHANNENGQINGXIE、GENGBIANYIDEJIAGE。

甚至,代工廠還能影響到品牌的市場策略。一家銷售量頗高的小煙品牌曾調高了給銷售商的出貨價格,這事被代工廠知道了,為了保證穩定的產能分銷,后者以停止供貨為要挾,讓品牌方恢復了原價。portant;">“就是控制到了這種程度”,王冰稱。

CAOMANGWANJIAMENZUOHUODEGUOCHENGYIYANNANJIN。vitavpDIANZIYANDIYIPICHANPINBAOZHUANGSHANGMEIYOUSHENGCHANRIQIHEBAOZHIQI,DIERPICHANPINYOUBAOZHIQIDANMEIYOUSHENGCHANRIQI,GONGSILINSHIZHAOGEPENMODAZIJIBASHENGCHANRIQIAIGEPENLESHANGQU,JIEGUOYINWEISHISULIAOBAOZHUANG,PENSHANGQUDEZIYICAJIUDIAO。ZUIZHONGvitavpZHINENGBAHUODOUSHOUHUILAI。

官方彩票appYIGEDAYANWULAOPAOERCENGZAIYANYOUCHANGLI,KANDAOMOUPINPAIDEJIGESHENGCHANFUZERENTIAOKOUWEI。YIBANLAISHUO,DANGNIXIANGZUOYIKUAN“LVDOUBANGBING”ZHILEIKOUWEIDEYANDAN,DIAOXIANGSHIHUIANBUTONGPEIBI,DIAOCHUJIKUANYOUXIEWEICHABIEDEXIANGWEI,RANGPINPAIXUANCHUZUIXIHUANDEYIKUAN。TAFAXIANNEIJIWEIZAISHENGCHANXIANPANGZHANLEYIXIAWU,DUIMEIYIKUANXIANGWEIDEFANYINGDOUSHI“HAOCHOU”。“ZHEYANGGENBENXUANBUCHULAI,ZUIHOUDIAOXIANGSHIDOUNULE”。

JISHIGUOLECHANPINZHEYIGUAN,YEZHISHIGUOLEJIGEXIAN。

portant;">賣貨

SHANGHAI,XIARI。YUEKELIANHECHUANGSHIREN、SHICHANGFUZERENJIANGLONGZAIYIGEFANJUSHANGSHOUDAOYITIAOWEIXINHOU,JIUCONGCONGDIDINGLEYIZHANGLIANGXIAOSHIHOUQIANWANGFUJIANDEJIPIAO。TONGSHIGAOSUTA,YUEKEZAIFUJIANDEYIGEZHONGYAOJINGXIAOSHANGKENENGYAOGENJINGZHENGDUISHOUHEZUO。

官方彩票appportant;">渠道爭奪戰,是此刻最重要的戰斗。

YANCAOXINGYEZAIZHONGGUOBUYUNXUZUOGUANGGAO,YINCIZHIYOUFENGKUANGZHANLINGXIAOSHOUQUDAO,FENGKUANGDITUI。YUEKEQIJINZHISHAOZAIQUANGUOZUOGUO5000CHANGDITUI:ZAISHANGCHANGZUOKUAISHANDIAN,ZAIJIUBATUIGUANG,ZHAOMEIZHUANGBOZHUHEWANGLUOHONGRENDAIHUO,SHENZHIPAOQUHENGDIANZHAOPAIXIDEYANYUANBEISHU。

JIUBA、YEDIAN、KTVDENGCHANGJINGYANMINDUO,SUOYIJIUSHUIXINGYEXIAOSHOUCONGYIKAISHIJIUTEBIESHOUQINGLAI。SIYUEFENDEYITIAN,ZAIYIGE400RENDIANZIYANWEIXINQUNLIDEXIAOXISHI,YOUYOUSANGEJIUSHUIXINGYEDEGUANLIZHEJIARUDIANZIYANGONGSI。

YUEKEDEJIANGLONGDUONIANQIANSHIMAIYANGJIUDE,CHELIZIDIANZIYANDESHICHANGFUZERENCIQIANJIUZHIYUJIADUOBAO,XUEJIAQUANGUOQUDAOFUZERENLIUSHUOCIQIANFENBIEZAIBAIWEIHEXILIPIJIUZUOGUOGAOGUAN,“WOMEN60%ZUOYOUDEXIAOSHOUCIQIANDOUJIUZHIYUJIUSHUIGONGSI”。

官方彩票appYINGNUOTIANSHIJIJINHEHUORENWANGSHENGFAXIAN,YUANLAIDIANZIYANXINGYENADAOTOUZIDE,DUOSHIHULIANWANGBEIJINGDECHUANGYEZHE,DANZUIJINNADAODAQIANDEYIXIEDIANZIYANCHUANGYEZHE,JIBENSHANGDOUSHIZUOLINGSHOUQUDAO、XIAOFEIPIN、3CCHANPINZHEXIEZUOSHICHANGFEICHANGYOUJINGYANDEREN。

“BIDEJIUSHISHUIYUANLAIDEZIYUANGENGFU,HEQUDAOLAOBANGENGSHUXI,ZHEGESHICHANGJIUSHIYOUGUANXIZHESHANG,BUCUNZAIGONGPING”,XUEJIADESHICHANGFUZERENLIUSHUOCHENG,“SUOYIYAOGANXIEZAIZHONGGUONENGYOUZHEYANGDESHURENWENHUA”。

YICHUANGSHIRENCHENG,TAMENYUANYIHUA150WANNIANXINCONGJIUSHUIXINGYEZHAOYIGEXIAOSHOUFUZEREN,JISHIZHEYIWEIZHUYAOHEDUIFANGYOUHENCHANGDEMOHEQI:TAMENCENGCONGMOUKUAIXIAOPINGONGSIWALAIDEYUANGONGYAOQIU,CHUCHASHIYAODINGSHANGWUCANG,ZHUGAOJIJIUDIAN,“YINWEITAZHIQIANDEGONGSIJIUSHIZHEMEZUODE。BUGUANWOXINLISHUBUSHUFU,WOZHINENGJIESHOU”。

官方彩票appZUOWEISHICHANGZUIZAODEKAITUOZHE,YUEKEYUELAIYUEGANDAORUMANGZAIBEI。

一開始還只是小動作不斷。portant;">比如悅刻開店時的一個文案被競爭對手直接“拿去”,不僅模特姿勢構圖一摸一樣,“錯別字都沒改”,蔣龍對36氪說。

TAFAXIAN,JINNIANSIWUYUEFENKAISHI,XINDUISHOUMENYOUKAISHIBAOCHAOYUEKEDEQUDAO。DUISHOUMENHUIXIANGQUDAOFANGDATINGSHENZHISHICHUJIAGOUMAITAMENDESHANGYETIAOKUAN,RANHOUZHIJIEZAIYUEKEGEIDEJIAGESHANGJIA10DAO20GEDIAN,YIYAOQIUBAQIANZHEJICHUSHICHANG。

官方彩票appXUEJIADIANZIYANGAOGUOYIGESHICHANGHUODONG,ZAIJIUBAHEYEDIANLIKANDAOYOURENCHOUYUEKE,JIUSHANGQIANTICHUYONGYIGENQUANXINXUEJIADIANZIYANJIAYIKEYANDANHUANDIAOYUEKEDECHANPIN。

YUEKEDEYIGEKTVQUDAOCENGBEIJINGZHENGDUISHOU”QIAOZOU“,SHIHOUDEZHISHIDUIFANGGAODINGLEKTVDEXIAOSHOU。“ZENMEHEQUDAODEXIAOSHOUFENCHENG,ZHEXIEZAIXINGYENEIDOUSHIYOUTONGYONGDEMOBANDE”,YIMINGZHIQINGRENSHICHENG。

YIGEQUDAOFANGZEGAOSU36KE,TACENGQINYANKANDAOYIGEDIANZIYANPINPAIRANGZHONGJIANRENTIZHULIANGZHIMIMAXIANG,ZHIJIEJINLEYIJIALIANSUOKTVHUABEIQUFUZERENDEBANGONGSHI,LIMIANZHUANGZHU40WANXIANJIN,LIANGGEXINGQIHOU,ZHEJIAKTVZAIBEIJINGSUOYOUYINGYEDIANLIDEDIANZIYANDOUGENGHUANLEPINPAI。

官方彩票appportant;">“這種事很常見,還有更夸張的。”蔣龍稱,自己也考慮過要不要也這么干,但最終還是不敢,“一旦做到我們這個位置,所有人都在找你黑料時,顧慮會變多”。

GAODINGQUDAOFANGBUZHIKAOSONGQIAN,TOUQISUOHAOYETONGYANGZHONGYAO。DIANZIYANMEITI《ZHENGQIXINSHILI》ZHUBIANJIAOGECANJIAGUOYIGEDIANZIYANQUDAOSHANGDAHUI,TAXINGRONGNEICIHUIYIZUIZHONGBEIGAOCHENGLEYICHANG“JINGPAI”,PINPAIFANGLUNFANYANJIANG,GEIBUTIE、BANGKAIDIAN,BIZHUGEICHUGENGGAODEJIAMA,XIANCHANGBUDUANFEITENG,YIDUHUNLUAN。“HUIYIDAOLEHOULAIJIUSHIHEJIU、CHANGGE,DAIDAOGERENJIUHANXIONGDI,”JIAOGEGANKAI,“ZHESHIDEJIEDIQIDERENLAIZUO,LUOYONGHAOJIUZUOBULE”。

GENGYOUZUOFASHIZAIWEIXIANBIANYUANSHITAN。

YOUPINPAIJINNIANCENGZAIDAXUELIFAZHANXIAXIAN,XUNZHAOXIAOYUANDAILILAIFENXIAO。PINPAIYIFANGZHUNBEIHAODEHUASHUCHENG,CHENGDIANZIYANSHIYIZHONGSHISHANGCHANPIN,LATONGXUEGOUMAI,ZIJIKEYIZHUANQIAN。JIANGLONGDUI36KESHUO,ZHEKENDINGSHIHUIBEIZHENGFUZHIZHIDE,ZHEZHONGZUOFAJIUSHI“ZHAOSI”。

YOUQIANCHEZHIJIAN。JUULZAICHUANGLICHUQICENGBAQINGSHAONIANDANGZUOMUBIAOQUNTI,SHIYONGNIANQINGMOTE,YUNYINGFacebookHEInsDENGQINGSHAONIANJUJIDESHEJIAOMEITI。ZUIJINYINIANSHOUZHIYUYULUNYALIYUFDAJIANGUAN,JuulYIJINGGUANTINGInstagram、FacebookHEYouTubeZHANGHAO,XIANXIAJINBAOLIUBOHEYUYANCAOLIANGZHONGKOUWEIYANDAN,BINGZAIXIANSHANGXIAOSHOUZHONGKAIQINIANLINGYANZHENG。

官方彩票appportant;">除了在各種渠道亂斗之外,要想在連鎖便利店、超市、商場獲得“一席之位”,就進入拼真金白銀的階段。

官方彩票appportant;">Money

“ZHENDESHIFENGLE!”MOUTOUBUDIANZIYANGONGSIGAOGUANGAOSU36KE,TAMENZAIBEIJINGDEYIGESHANGCHANGDIAN,HEGEBIMAISUANNAIDEDIANMIANJICHABUDUO,DANMEINIANZUJINBIDUIFANGGUILEWULIUWAN。“YIGEKAIZAIWANDADEXIAOXIANXIADIAN,YINIANZUJINSANSHIJIWAN!JIEGUOWOMENTONGSHIHUANQUBATAGEIQIANLE!”

DANGSHI,TINGSHUOYUEKEZAIQUANGUOYIJINGKAILE200DUOJIAMENDIANHOU,SHANGSHUPINPAICHUANGSHIRENZAINEIBUXUANBU,YAOZAIJINNIANNIANDIZHIQIANKAI500JIADIAN。JIEGUOBEIYIGEGAOGUAN“DUI”LEHUIQU,“YAODUOSHAOCHENGBENNIZIJISUAN,ZHEMEKAIDIANWOMENHUOBUDAONIANDI”。

DAO8YUEDI,YUEKEDEMENDIANRELX StoreYIJINGCHAOGUO600JIA。

官方彩票appBIANLIDIANZUOWEIDIANZIYANDEZHONGYAOXIAOSHOUQUDAO。BIANLIFENGYIWEIBEIJINGSHICHANGBUFUZERENDUI36KECHENG,TACENGBEISHIJIGEDIANZIYANPINPAIDESHICHANGBULAODASHENZHISHICHUANGSHIRENZHIJIEDUZAIBANGONGSHIMENKOU。36KEHUOXI,YIJIABIANLILIANSUODEJINCHANGFEI,YIJINGSHANGZHANGDAO100WAN。

官方彩票appportant;">推廣渠道的價格也水漲船高。

DANGYUEKEDASUANCANZHANJINNIANDEEDCDIANYINJIESHI,ZHUBANFANGKAISHIYAOJIA30WAN——ZHEYESHIXINGYENEIPUBIANDEJIAGE。YUEKEZHUNBEIDAQIANSHI,DUIFANGJIANGJIAMATIGAODAOLE50WAN,“TONGGUOGUANXIWENLEZHIHOU,ZHIDAOSHIXUEJIATIJIALE”。YUEKEFANGHUANZAIJIUJIEDESHIHOU,ZHUBANFANGYOUBAJIAGETIDAOLE80WAN,LIANHECHUANGSHIRENTANGQIANGRANGYIGEXIASHUZHIJIEFEIQUSHANGHAITANPANZAIZUOJUEDING,DENGRENDAOLESHANGHAICAIFAXIAN,ZHUBANFANGYIJINGJUEDINGHEXUEJIAHEZUO,YINWEIXUEJIACHULE150WAN。

官方彩票appXUEJIADECHUANGSHIRENWANGSAZECHENG,TAMENFEICHANGKANZHONGPAITAXIAOGUO,SUOYIZHIQIANDUJIA,JISHIZHEHENGUI。

portant;">唐強無奈地搖了搖頭,“簡直太瘋狂了”。

官方彩票appJINCHANGFEIHUANBUSHIQUANBU。MODIDECMOZHOUJIEGAOSU36KE,TATINGSHUOXINGYENEIQITAGONGSIZANZHUYICHANGYINLEJIEJIASHANGDAJIANZHANTAI,KENENGHUAFEIJIUYIJINGCHAOGUO100WAN,ZAIYINLEJIESHANGMIANFEIPAIFADIANZIYANTAOZHUANG,YOUSHIYIBIBUXIAODECHENGBEN。

官方彩票appPINPAITUIGUANG,YIJINGZOUDAOGAOJIAYINRU“DAIYANREN”DEJIEDUAN。36KELEJIEDAO,XIAOYEYIJINGHUAQIANWANJIBIEGAOJIA“NAXIA”CHENGUANXIZUOWEIPINPAIDAIYANREN。XUEJIAHUANZHAOGUOZHENGKAI“DAIHUO”。JINNIAN8YUE,ZHENGKAIFABUWEIBO,PEILELIANGZHANGTUPIAN,SHANGMIANDOUQINGXIDIPUGUANGLEXUEJIADECHANPIN。ERYIGEXIAOYANPINPAICENGSHITULALAIWANGYUANZUOZIJIDEXINGXIANGDASHI,SUIRANZUIZHONGMEIYOUCHENGGONG。

官方彩票appZONGZHICHUJIAQILAI,DIANZIYANZHEMENSHENGYIDEZIJINCHENGBENYIJINGBUDI。

一位知情人士對36氪說,前同道大叔蔡躍棟本人投到Yooz電子煙里的幾千萬已經花光了。portant;">他稱,蔡躍棟雖然離開同道大叔時套現了一筆錢,不過之后自己創業加投資項目花掉不少,“這幾千萬對于他來說已經是背水一戰”。

官方彩票appBUGUO,RIYIBAIREHUADEJINGZHENGZHONG,WANJIAMENYEBUSHIXIANLUCHUZHINENZHICHU。

QUNIANDE618DIANSHANGDACUHUAN“FENGPINGLANGJING”,JINNIAN618,YUEKELIANHECHUANGSHIRENTANGQIANGFAXIAN,TAMENDEREXIAOKOUWEIYIXIAZIYONGRUDALIANGDINGDAN,“YOURENLIANXUBUDUANDIXIADAN,ZHIDAOBAKUCUNDINGGUANG、WANGZHANSHANGXIANSHISHOUQINGWEIZHI”,DANZHEXIEMAIFANGZUIZHONGDOUMEIYOUWANCHENGZHIFU。

BUZHIYIWEIPINPAIFANGFUZERENXIANG36KECHENGREN,ZIJIZAI618SHUADANLE。BUGUOYINWEIQUEFAJINGYAN,YOURENSUIRAN618DANGTIANSHUALEXIAOLIANG,QUEHULVELEWANGDIANDEFENSISHU。ZHIDAODIERTIANFAXIANLEZHEGEWENTI,YOUHUAQIANMAILEHENDUOFENSI。

HOUZHIHOUJUEDERENHUANYOUHENDUO。YIGEPINPAICHUANGSHIRENGAOSU36KE,ZHIDAO618GUOQULE,TACAI“HUANGRANDAWU、ZHIPAIDATUI”,“tmd,YUANLAIHUANKEYIZHEMEZUO!”

portant;">到目前為止,電子煙行業里,還沒有出現真正的大玩家。這是為什么?

官方彩票appportant;">黃雀在后

NIGUDINGDOURANZHANGJIALE。

QUNIANXIABANNIANMEIGONGJINHUANZHISHI800YUANQIAN,DAOLEJINNIAN6YUE,MEIGONGJINJIUYIJINGZHANGDAOLE2500YUANZUOYOU。JISHIZHEYANG,YAOMAIDAOZUGOUDENIGUDINGQUEYUELAIYUENAN。

portant;">這讓從業者感到焦慮。這不僅僅是市場調節的結果,其信號直接指向:大boss開始出手了。

ZUOWEIDIANZIYANDEMINGMEN,NIGUDINGBEIZHONGGUOYANCAOZONGGONGSILAOLAOZHANGKONG。ZHEZHONGSHANGYINWUZHIYIBANCONGFEIQIYANZHALITIQU,ERMUQIANZHONGYANYIJINGMAIXIALEXINGYELISHIYUJIANIGUDINGCHANG,TONGSHIYEZHANGKONGZHUNIGUDINGDEJINKOU, WANQUANKEYIZHANGKONGNIGUDINGDEJIAGEHEGONGGEI。

GUOJIAYIZHI,SHIDIANZIYANXINGYETOUDINGSHANGSHIKEGAOXUANDEDAMOKELISIZHIJIAN。

“GANDIANZIYANDEDOUSHIGUANGJIAODE,WOMENSHICHUANXIEDE。”YIWEIXIAOMIRENSHICENGSIXIADUI36KERUCIJIESHI,WEISHENMEXIAOMIMEIZUODIANZIYAN。JINNIANSHUCICHUANYANXIAOMIZAIZUODIANZIYAN,XIAOMIGUANFANGMEIYICIDOUJIANJUEFOURENLE。

WANGSICONGDAOMUQIANHUANWEICHENGLIZUODIANZIYANDEGONGSIHUOPINPAI。YOUSHUXIWANGSICONGSUOTOUDIANZIYANGONGSIDERENSHICAICE,SICONGYEXUSHIZAIDENGDAI“XINGUOBIAO”XIALAIHOU,ZAIZUOXIAYIBUDASUAN。

ZHENGCESHIZUIZHONGDEYAOMINGTI。

今年6月,“國家標準化管理委員會”官方網站顯示,portant;">“電子煙強制性國家標準”(新國標)已經進入“正在批準”階段。portant;">此后,關于新國標到底會在幾月份公式的猜測從未停止,業內流傳較多的兩個版本分別是今年8月和10月。

官方彩票appHENDUOPINPAIJUEDINGBUNENGZUODENGZHENGCETIANJIANG。

官方彩票appvitavpYIWEIGAOGUANDUI36KESHUO,TAMENCONGZHONGYANNEIBURENSHINADAOLEYIGEXINGUOBIAOCAOAN,YIWEIZIJISUANSHIQIANGZHANLEXIANJI,JIEGUOZAIQUANNEISHITANLEYIFANHOUCAIFAXIAN,“YUANLAIDAJIADOUYIJINGNADAOSHOULE”。

官方彩票appCAOANYIGONG68YE,FENQIGEBUFEN,TUWENBINGMAODIDUIDIANZIYANYANJU、YANYOU、SHIFANGWU、BIAOSHIDENGGEFANGMIANZUOCHULEDINGYIHEYAOQIU。MEIDENGKANWANYIBAN,SHANGSHUGAOGUANCHENG,ZIJI“GANSHOUDAOLEWUFAKONGZHIDEYALI”。

QIZHONGRANGCONGYEZHEZAIYIDEDIANBAOKUO:YANYOUNIGUDINGHANLIANGBEIXIANZHIZAILE2%——MUQIANZHONGGUODUOSHUDIANZIYANNIGUDINGHANLIANGDOUSHIZAI3%HE5%LIANGDANG,GAODEKEDA6%YISHANG。ZAIYINGGUO,DIANZIYANNENGBEIYISHENGZUOWEIJIEYANYONGJUTUIJIAN,DANSANNIANQIANYINGGUOZHENGCEJIUGUIDINGLENIGUDINGHANLIANGYAODIYU2%。DANZHEHUIRANGYANMINJUEDEJINGERBUDA、BUGUOYIN。

官方彩票appCAOANZHONGHUANXIANZHILE119ZHONGYUANLIAO——ERSHIPINXINGYEDEYUANLIAOGUIDINGDAGAIZAI1700ZHONGZUOYOU。LINGWAI,YANYOULIMIANDEBENBUNENGCHAOGUO0.2GEppm,GEIYANYOUDAILAIQINGXINKOUGANDEYIQUANHANLIANGYEBEIXIANDINGDAOLEYIGEJIDIDEZHI。

YIGEDIANZIYANPINPAIDUI36KESHUO,TAMENJIGEYUEQIANJIUNADAOLEZHEGECAOAN,DANXINQIZHONGFENGXIANHEHOUXURONGZI,ZHIJINYEMEIGANHETOUZIFANGSHUO。

官方彩票appYIMINGYANYOUCHANGYANFARENYUANPINGJIAZHEGECAOAN“HENKEKE”,TACHENG,“RUGUOYANGEANZHAOZHEGEBIAOZHUNLAIZHIXING,KENENGSHICHANGSHANGCHULETOUBUJIGEPINPAIWAI,JIUCHENGDEWANJIADOUZUOBUDAO”。

而且,控煙是全球趨勢。官方彩票appportant;">中國在2015年規定北京上海深圳所有室內公共場所一律禁止吸煙后,中煙第一次出現了利稅負增長;然后又提出,2030年時中國吸煙率要降到20%。

GENGZHONGYAODE,SHIGUOJIAZENMEGEIDIANZIYANDINGSHUILV。

YINWEIWEIHAIJIANKANG,JIHUGEGUODOUDUIYANCAOKEYIZHONGSHUI。MUQIAN,DIANZIYANCHANPINJIAOSHUIHUANSHIANYIBANHUOWU13%ZENGZHISHUIJI,DANZHEZHONGQINGKUANGBUKENENGCHANGJIU。36KETINGDAOYENEILIUCHUANDEYIGEWEIBEIZHENGSHIDESHUOFASHI,ZHONGYANNEIBUCENGTAOLUNGUO,RENWEIKEANZHAO300%DESHUILVDUIDIANZIYANDANSHOUSHUI。

官方彩票appportant;">一旦課以重稅,電子煙生意就可能從“賣白粉”變成了“賣白菜”。

HUANZHIDECHUAIDUDESHI,DIANZIYANSHIFOUNENGBEIYUNXUYIMINYINGSHENFENCUNZAI?SHIFOUHUIYIBEIGUOYOUYANCAOGONGSISHOUGOUSHOUCHANG?ZAIZHONGGUO,ZUOWEIGUOQI,ZHONGYAN85%DELIRUNDOUSHANGJIAOLEGUOJIA:LIRUQUNIANTALISHUISHOURU1.16WANYIYUAN,SHANGJIAOGUOJIACAIZHENGLE1WANYI。

DAJIADUIZHENGCEDEWEILIDOUHUANJIYIYOUXIN。

DIANZIYANXINGYEZHONG,BUJINSHIWANGYINGTUANDUI,HUANYOUBUSHAORENDOUZAIDIDI、Uber、ofoZHEYANGDECHUXINGGONGSIGANGUO。YOURENDUICIJIYIYOUXIN:“WANGYUECHEXINZHENGXIALAIZHIQIAN,HENSHAOYOUGUOQIHUOZHEZHENGFUBEIJINGDEGONGSIRUJU。DENGDAODIDI、YOUBUKAODAGUIMOBUTIEJIAOYUYONGHUZHIHOU,XINZHENGYELUODILE,ZHESHIHOUGEDACHEQIHEZHENGFUZHICHIDEWANGYUECHEPINPAIJIUDOUCHUXIANLE”。

官方彩票appWULUNWEILAICHULUSHISHANGSHIHUANSHIBEISHOUGOU,FENGKUANGBENPAO、JIJINXINGYEQIANSANMINGDOUSHIZUIHEXINDEMUBIAO。YENEITAOLUNSHIBUSHAORENJUEDE,JISHIYANCAOJITUANXIANGSHOUGOU,YEHUIZAIZUIQIANGDADENEIJIJIALIZUOXUANZETI。

portant;">在新政落地前,電子煙行業還有一小段能急速奔跑的窗口期。

CHUHAISHIYITIAOSHENGLU,DIANZIYANYESHIXINXINGXINGYELICHUHAISUDUZUIKUAIDEYIGE。YUEKE、XUEJIA、FlowDENGPINPAIDOUYIJINGCHUHAI,JU36KELEJIE,YUEKEZAIHAIWAIDEXIAOLIANGYIJINGCHAOGUOGUONEIDESANFENZHIYI。

出海物流公司小飛匣負責人周筠對悅刻印象極深。她之前服務過大煙霧公司出海,一套通關流程走下來大概要幾個月,但悅刻這種互聯網人的執行力超強,瘋狂加班下幾天就能搞定。portant;">“超級瘋狂,是有史以來我見過最瘋狂的”。

官方彩票app(WENZHONGWANGBING、SUNYIDENGRENWEIHUAMING)

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